Wisconsin’s First + Only Exclusively Plus Size Bridal Shop

because finding the perfect fit shouldn't be rare

rare bridal bar is proud to be wisconsin’s first and ONLY exclusively mid size + plus size bridal shop. with over 150 wedding dresses available in sizes 18 - 36 rare is

designed for every body and every bride.

what our brides are saying about rare...

“finding my dress was the one task in wedding planning that I was hesitant about. being plus sized I was afraid of what this experience might look like but finding rare bridal bar was such a saving grace! it says it right in the name - it is RARE - the selection, experience, and level of care were all top notch. emily was so knowledgeable and patient with me, such an angel! I cannot recommend it enough: ALL PLUS SIZED BRIDES NEED TO START THEIR SEARCH AT RARE!!

Plus size bride wearing French blue satin wedding dress with long sleeves

-serena s.

“I cannot put into words how fantastic this business is, and how uplifting the women who work for it are. I saw the french blue dress on a model with a similar body to mine and my heart stopped. I immediately messaged the team and asked if it was available for order. the rare bridal team went above and beyond to get me this gown. when I told people I bought a dress and never tried it on, they thought I was insane. it arrived just in time for my wedding and fit like a dream. it was a show stopper. the amount of people who have said this is their favorite dress they’ve ever seen is wild. so many people comment “I have never seen a dress like this.” this dress gave me a perfectly unique bridal moment. thank you to the rare bridal team, I am a forever grateful.”

- tori d.

“dress shopping was part of the wedding planning process I was really dreading. as a plus size bride, it’s not easy to find a shop that feels fun, inclusive, and has dresses in a range of sizes. enter rare bridal bar. from start to finish, rare was exceptional. they answered all of my questions before arriving and made me excited before I even stepped foot into the space. walking in felt like the dress store of my dreams that I never thought I would see in person. the space is stunning, the staff are so lovely, and the whole experience is what every bride should get. my stylist, tajma, was incredibly sweet and picked the perfect dresses. it feels vulnerable to have someone you just met get you in and out of wedding gowns but she made me feel at ease the whole time. I picked my dress yesterday and I can’t wait to go back to rare and pick her up. if you are a plus size bride, rare bridal bar is the dress shopping experience everyone deserves for their wedding.”

- kellie f.

welcome to rare!

located in milwaukee, wisconsin, rare bridal bar has offered curvy babes a comfortable and fun shopping experience since 2023. at rare, we’re passionate about empowering our brides to feel confident in their wedding dress and most importantly, their own skin. we believe that every bride deserves to feel how their gown will fit on wedding day, be comfortable trying on any silhouette, and to have a carefree appointment without worrying about sample sizes! finding the perfect fit shouldn’t be rare and that’s where we come in! book your private wedding suite today and enjoy laid-back luxury!

Industrial plus size bridal shop featuring cream city brick modern chandelier and huge ornate mirror

unique + modern plus size bridal gowns from exclusive designers: evie young, rare private collection, rebecca ingram, rebecca schoneveld, sottero and midgley, strike capsule collection and studio levana all sampled in sizes 18 - 34